Search engines actively search the web in order to return increasingly relevant results to users. However, they can only operate within particular limits – this is where SEO can help search engines better access, classify and index your website. Essentially, SEO considers how search engines work and what people search for in order to optimise your website. This involves editing content, HTML and associated coding to increase relevance to specific keywords and remove any potential indexing barriers.

It is important to ensure that you are using suitable SEO strategies: inappropriate or ineffective use of SEO can see your website hiding far within the search results where visibility (and therefore traffic) is minimal.

• communicate with their clients to create a loyal, long-term relationship
• ask for feedback to improve services
• reach a larger target-market
• provide better customer service
• expand their customer-base with special promotions and offers
• increase customer satisfaction

In other words, social media can be used as a tool for:

• Public relations
• Customer service
• Loyalty-building
• Collaboration
• Networking
• Thought leadership
• Customer acquisition

As social media is becoming more popular through social networking websites such as Facebook, Myspace, Youtube and Twitter, it is increasingly used as an online marketing tool. Successful social media marketing follows these three steps:

1. Listen
2. Engage
3. Measure

To use social media in your firm marketing efforts,

1) Define your firm’s social media strategy
2) Stop thinking “campaigns”, start thinking “conversations”
3) Ask for help if you need it

• Choose a unique username.
• Set up your account before you start following other users. Choose a picture and write a few attention-grabbing tweets. Visitors will want to know what you are all about before they decide to follow you.
• Be clear and concise – your tweet has to conform to a 140 character-limit.
• Twitter is about creating conversation – it’s not a one-way street of posting updates and statuses. Respond, ask questions, request feedback, share, comment.
• Be interesting and add value – offer tips, resources or links and ask questions, opinions or feedback. Be follow-worthy, make an impact!
• Tweet a mix of topics and materials – don’t just focus on self-promotion, but post news, ideas, reviews and feedback.
• Be selective in who you follow – it’s not about the number of people following you, but about getting the right people to follow you.

Twitter can help you connect with your clients and prospects, evaluate your competition, receive feedback, promote your firm, share resources and post updates. Although entering the world of social media can seem like a daunting task, if used effectively, Twitter can help you grow your firm whilst responding to a rapidly changing marketplace.

Twitter is all about recognition, networking, public relations and reputation management. Unlike popular belief, social media is not just about new, cutting-edge technology – instead, it’s all about people, participation and persuasion. It’s about ordinary people creating conversation, interacting.

Some reasons to use Twitter:

1. Create a relationship with your clients
2. Attract prospects
3. Network with industry leaders
4. Respond to a rapidly changing marketplace
5. Engage with a younger, more tech-savvy target market
6. Stay ahead of the competition
7. Be instantly informed of industry developments
8. Stay on the radar
9. Reputation management
10. Permission based marketing

Remember: the more you engage in conversation with your clients and prospects, the more likely they are to contact you when they need your products or services

Above the large text box where you enter the body of your text, there should be an option saying Upload/Insert with 4 small icons located beside it:

1. Image
2. Video
3. Audio
4. Other media file

To upload the media file and insert it directly on your page,

1) Click on the relevant icon (for this example, an image).

2) A selection box should come up.  Click on Select Files.

3) After selecting the image you want from your computer, opt to insert it into your post.

To add a link to a media file (such as a word document or PDF),

1) Click on the relevant icon  (in this case, a pdf document).

2)  Click on Select Files.

3) After choosing the file you want from your computer, click on File URL.

4) Next to Title, enter the url text (eg. Newletter 1).

5) Click on Insert into Post.

However, if you have not received your email details or editor login (Firm Blog) after the launch of your website, please send a request to: software@practiceadvantage.com.au.

If you have not received your Client Central or Email Manager login details, please send a request to: graphics@practiceadvantage.com.au.

• If your website has no existing domain, it will generally go live in 1 day.
• If your website has an existing domain, it will generally go live between 1 – 3 days.

If you have an existing domain, it is important to provide us with:

• Domain Name
• Domain Provider
• Domain Username
• Domain Password

This information is collected from the Content form when you first ordered a website from us.

1) Your preview-site is published online.

2) We will send you an e-mail with the url to the preview-site.

3) Once you have approved the website (after requesting any specific changes), it goes live.

4) The developer will send you an email with your email account details (including access instructions and login info).

5) You will receive a second email with additional login details, including Client Central (client login), editor account login for Firm Blog, email manager login (mailing list).

6) You can now access your website and use all additional services.