http://support.yourfirmonline.com.au Online website and marketing support for accountants Wed, 10 Aug 2011 23:47:30 +0000 http://backend.userland.com/rss092 en Search engines are one of the primary ways through which Internet users find and access websites. A recent comScore report suggests that 750 million people world-wide annually carry out a total of 61 billion searches on the world’s top search engines. This means that effective use of SEO will optimise ... http://support.yourfirmonline.com.au/search-engine-optimisation/how-will-seo-help-my-firm/ Search Engine Optimisation (SEO) is the process of improving the volume and/or quality of traffic that reaches a website through different search engines. Typically, the aim is to have the website rank the earliest (or highest) in the search results list, in order to receive more visitors from that search ... http://support.yourfirmonline.com.au/search-engine-optimisation/what-is-search-engine-optimisation/ Social media can be a very effective marketing tool for accounting firms as it helps them to: communicate with their clients to create a loyal, long-term relationship ask for feedback to improve services reach a larger target-market provide better customer service expand their customer-base with special promotions and offers increase ... http://support.yourfirmonline.com.au/social-media/how-will-social-media-help-my-firm/ Essentially, social media is any form of media that uses social interaction as its main form of dissemination. Rather than the more traditional model of communication where information flows only one way (from sender to recipient), social media is all about creating a two-way conversation with a larger audience. Social ... http://support.yourfirmonline.com.au/social-media/what-is-social-media/ Here are a few pointers to help you get started: Choose a unique username. Set up your account before you start following other users. Choose a picture and write a few attention-grabbing tweets. Visitors will want to know what you are all ... http://support.yourfirmonline.com.au/social-media/how-can-i-make-the-most-out-of-twitter/ In this age of social media, there are many different social media tools. Twitter, a micr-blogging and social networking website, is currently one of the most effective and popular. Twitter can help you connect with your clients and prospects, evaluate your competition, receive feedback, promote your firm, share resources and post ... http://support.yourfirmonline.com.au/social-media/why-use-twitter/ It is possible to add media, such as Youtube videos, images and PDF documents to your website. You will first need to login using your editor account and create a new page or edit and existing one. Above the large text box where you enter the body of your text, there ... http://support.yourfirmonline.com.au/website-management/website-maintenance/how-do-i-add-media-such-as-youtube-videos/ Normally we will send you your login information after you have approved the preview-site and your firm website goes live. However, if you have not received your email details or editor login (Firm Blog) after the launch of your website, please send a request to: software@practiceadvantage.com.au. If you have not received ... http://support.yourfirmonline.com.au/website-management/how-do-i-get-my-login-details/ Your website will go live once you have reviewed and approved the preview site. After any necessary last-minute changes have been made, we will process the website domain details. If your website has no existing domain, it will generally go live in 1 day. If your website has an existing domain, it ... http://support.yourfirmonline.com.au/website-management/when-will-my-website-go-live/ The Your Firm Online launch procedure is as follows: 1) Your preview-site is published online. 2) We will send you an e-mail with the url to the preview-site. 3) Once you have approved the website (after requesting any specific changes), it goes live. 4) The developer will send you an email with your email ... http://support.yourfirmonline.com.au/website-management/what-is-the-launch-procedure/